Behind the Scenes December Edition

I thought this might be fun to start and admittedly I love reading Tasia’s posts on her burgeoning business every month. I’ve always found posts like these interesting because I really do want to know what its like to own a small business and make ends meet with it. So now that I’m adding a new perspective to the table – owning a brick and mortar fabric store – I thought you all might want to know more about what goes on and how things are run here at A Fashionable Stitch.


the Space
I like to think of our little shop as a fabric boutique because, yes it’s small. We are not a Hancock or Joann and honestly, that’s good because these chain stores do have their place and they do provide things that we really don’t have the room to provide. For instance, we don’t sell buttons currently. After a lot of thought about this too, I don’t know that we will sell buttons because buttons can take up quite a bit of room and eat up quite a bit of capital. And our shop’s physical location is right in between a Hancock and a Joann, so we have to have a different focus when it comes to what we are going to sell. We rent a location that was once a little house. The property has been commercialized and we have our own parking lot and such. The upstairs area is dedicated to the retail space while the basement is dedicated to the classroom (which we’re in the process of revamping) and the online shop storage area.

Owning a business is kind of like owning a house, especially in respect to the maintenance of the building. It’s been snowing quite a bit this December and sheesh! I have to keep on top of shoveling and having ice melt on hand so that people don’t fall and break their neck! Yup, as a business owner you have to worry about these things. Just one more hat to wear!


Keeping afloat in December
I’ve noticed this trend with my online shop as well as with a brick and mortar. Also my dad was self employed growing up too (lawyer) and it was murder! December is the worst month of the year as far as revenue goes. I would be totally lying if I didn’t say that I was a bit disheartened this past month as this was my first month as a brick and mortar shop owner and seeing the bills that need to be paid and the money that’s come in is quite tight. I think it really comes down to the idea of gifts during December. And this involves changing your entire idea about merchandising for a month or so (probably starting in November really) and you have to start thinking in terms of, “Well, if I were a spouse/significant other looking to give a gift to my sweetheart, then I need something shiny and all put together.” These are things that definitely need to be re-considered and brainstormed for next year, but I will say that we have some really exciting things planned for next year. Now, off to write them down and put in a place that will not be forgotten!

Buying fabric for a shop
Probably the number one question I receive about my online shop is, “Where do you find all these notions and supplies you have here?” Sometimes I don’t know if people really want to know or if its just a passing question, but I will say that finding suppliers/sources is hard work. Oh. My. Goodness. Part of buying a fabric store is buying the suppliers list. People do not share this information. They protect it with their lives! So I am glad to have a suppliers list to start with. I’m also growing my own list and its been interesting. I have to keep on top of the needs and wants of the shop. I want so many different options for the shop and yet, there are needs that have to be maintained like having a selection of bridal fabrics and laces (we have a lot of weddings here in Utah year round!) and things like cotton batiste and specific colors of silk shantung and dupioni all have to be in stock and ready for purchase. Then there is a growing list of wants. I want all these different types of fabrics and what’s worse is to be perfectly candid, I could care less about wedding dress fabrics! Ha! So I become torn by things that I want and things that I have to have. Sometimes its definitely about selling items that you don’t care to sell. Strange, but interesting.


Out with the old, in with the new
One of the main focuses of December for the shop has been getting rid of the merchandise that’s not selling. You have to be creative when you are up against things that don’t sell. My mother instilled in me the idea that much in life is about presentation. And to be honest, this is sooooo true. Sometimes when items aren’t presented well they don’t sell – so true in so many facets of life! I’ll give you a few examples. With the purchase of this shop came the acquisition of what seems like 5 billion really old trims and ribbons. I had worked at Yellow Bird Fabrics for over a year and had never seen these trims move. Ever. The trims aren’t necessarily bad, they are just rather project specific and as such they rarely get bought. One of the first things I did when I took over was to go through all the trims and fish out all the ones that really needed to move and hadn’t. Cut those up, put them in 3 yard bundles with a few other colors of ribbon and Voila! Instant color and cuteness by the register. And they are usable! They aren’t just junk. They can be used in clothing or as gift wrapping ribbons and trims.

We also decided to get some fabric moving too by cutting several of the bolts into remnants. One of my ladies said that she used to work at a fabric store that had a marvelous remnant rack and it’s something that we’ll be utilizing too. The majority of the remnants are at least 2 yards, so they work well to actually make something out of. No 1/2 yard or 1/4 yard remnants here!



Additionally, we had a roll of rayon that had not sold a single yard. Such a pretty rayon too – great for a dress. But it was cream colored and well, boring. I dyed the yardage (with good quality dye, mind you) into two different colorways. The end result was really cool actually as the zig-zag stitching took the dye more than the rest of the fabric. Again, just a presentation/vision thing really, but it makes a big difference in seeing the potential in something that you hadn’t considered before.

I think that’s it for December’s Behind the Scenes. Gosh, I can’t believe December is already gone! I’ll admit, this has been hard. I’ve been very much consumed by this whole entrepreneur thing (as I should be, I think) and that’s been both good and bad. I sewed but a very little bit in the last part of December and that’s something that has to change. I love sewing and I don’t want to just give it up because I’m a shop owner. So I’ve actually been sewing quite a bit in January. Almost finished with a jacket (which I started January 1st)! Yay! Priorities have to be set. If you never make time to work on the things that you enjoy, you never will. I could work on the shop all the time everyday, but its not what I want to do all the time. So setting limits and parameters is very important. I’m learning that bit by bit.

  • Karen - Ok, (big sigh) maybe this daydream of owning a fabric shop will only be a daydream. It sounds like fun and hard work and creative in a whole new way. I did subscribe to the Sewaholic’s blog so I can live my this dream vicariously through Tasia’s cute shop. I wish her all the luck and next time I am near her neck of the woods I will scope it out. I always hunt down the boutique fabric stores when I travel. Thanks for the hook up.ReplyCancel

  • Tatiana - This was such a great post, I was really curious to see how the shop looked from the outside, ha! I am happy for you, you are doing what you love, bliss! Good luck in 2014!ReplyCancel

  • Peter - Great post — it sounds like a wonderful store!ReplyCancel

  • Alexandra - Thanks for sharing! I love reading these type of blogposts!

    Also, the idea to dye that rayon yardage is genius, and I love the way it has come out.

    Good luck with the venture and all the best for the new year! I’m looking forward to keeping up with it all! :) ReplyCancel

  • Renee - This was really really interesting. Thanks for giving us an idea of what it’s like to have a fabric shop.ReplyCancel

  • Corinne - Congratulations on your brick & mortar shop! It sounds challenging but also very rewarding. And rewarding in the creative sense as well! I’m looking forward to the next time I get to SLC – I’ll definitely be stopping by. :) ReplyCancel

  • Tessa - I love this post! I work/teach in a small sewing shop, and I have been getting a serious education on how these places work. I’ve always wanted to have my own shop one day. Until then, I am soaking up as many point of views as I can, and taking notes along the way. Your transition from online to brick and mortar has been such inspiration, and I wish you all the best.ReplyCancel

  • Ginger - This is such an interesting post! There’s so much that goes on with owning a business that I’m sure you wouldn’t think about until you own one, so it’s really cool to read your perspective. Wishing you best of luck! It sounds like you’ve got a really smart approach to building your business– I’m excited to see where this takes you!ReplyCancel

  • Kelly - I was hoping you would do recaps like Tasia’s! This is all so interesting, though it sounds so hard. The co op idea is a neat one, and I’m not surprised you have a dedicated team. I hope you find more balance in your life soon, but this is all so new still! I’m sure a year from now you’ll be sewing up a storm :) ReplyCancel

  • H - Interesting post! Ever thought of ‘twining’ with a similar fabric shop that’s recently set up new but in another country- sort of like a sewpal rather than a penpal? Might be a way of exchanging ideas etc without compromising your market.ReplyCancel

  • Virginia - I’ve always wondered about the supply lines as well, but I’ve also wondered if it’s possible to ask a sewing shop if you could order a bolt of fabric through them. I don’t know if it’s a stupid question or not…ReplyCancel

  • Alice - This is a really interesting post ! Although I do not intend to work in a shop or anything like it, I like reading Tasia’s posts and I am glad you will have them too. I agree that presentation is very important in a shop and making your little pre-assorted ribbons selections seems to be a good idea !
    In Paris, where I live (and in other shops I’ve been to accross France), the remnants are always 3 meters (3.2 yards, apparently). And I wouldn’t buy a remnant smaller than 1.5m (except if I have a very specific project in mind that calls for less), so I think the way you sell larger remnants too is great !
    Keep up the good work !ReplyCancel

  • Karen Helm - I read every word of this interesting post, and all I can say is that you really, really deserve to be successful at this new venture of yours! I wish you days filled with buying customers – and time to sew, too!ReplyCancel

  • blacklabel - If anyone can do this, its you. Once the chaos of a fresh start is over, you will be able to sit back with a cuppa tea & enjoy the fruits of your labour. I wish you every success & rest assured if my travels ever bring me to your neck of the woods, I will pop in.ReplyCancel

  • Becky - Very neat! It’s interesting to me to hear about a more boutique fabric shop, since I live in a state that literally only has JoAnn’s. I’m so glad you’re going to be continuing with the online shop too, since that means that I can still support you while living across the country! I love how you’re utilizing the stock you already have and re-imagining it to actually sell.ReplyCancel

  • Amy - I’m so excited you’re going to do monthly posts, too. I love reading Tasia’s, and I know I’m going to love reading yours as well. I’m sorry December was such a hectic month, but I think you’re spot on about what people focus on buying at that time of the year. Sales do seem to be important to lure people in, so perhaps some pre-packaged gifts (fabric, pattern, class bundles; notion bundles; etc.) and a good sale will make a difference? But, really, every new start has growing pains, and it sounds like you’re way ahead of the game!ReplyCancel

  • Qui Pardue - I really enjoyed your post Sunni–your ideas for presentation are awesome. I wish you much success.
    My small town only has a Hancock Fabrics and some quilting shops. I spend a fair amount of money at Hancocks, so I started working there to offset my spending (and get a discount). It may not fit the focus of your shop, but what sells like hotcakes in December is fleece. Many people make no-sew fleece blankets as gifts, and we sold tons and tons of fleece.ReplyCancel

  • DeAnna - Cheers to you and your little shop. It sounds fantastic. I know you will have a great time because it is something you love. Being a former small business owner for 36 years, (different type of business and now retired) I know it is, also, a lot of hard work. All the best to you.ReplyCancel

  • Tasia - Fascinating!! I really enjoyed reading your post and I hope you continue the Behind the Scenes feature. To you, it’s everyday life, but to readers, customers and aspiring entrepreneurs it’s really fascinating stuff. Your business is so different from mine, but still very interesting to read your thoughts even as you just get started! I liked your insights on presentation being important, and December being slow even though we think of it as a big shopping and gift-buying month. Very interesting that your staff works for fabric-buying credits.
    And this – “If you never make time to work on the things that you enjoy, you never will.” is exactly me right now! The deadlines take priority because they have to, but our own personal sewing projects are important in our own way because they keep us in love with sewing.
    Also – exciting to see your big new sign! If I’m ever passing through again I will be sure to stop by!ReplyCancel

  • Charlotte - Fascinating! I wish you lots of good luck with the shop. I love that you run the shop as a co-operative, there can’t be many fabric shops where that is the case. I look forward to keeping up with all your plans and changes, and hope business picks up after Christmas.ReplyCancel

  • emily - Oh this is so interesting! Owning a fabric store is something I’d absolutely love to do one day, and it’s so fascinating to hear stories from people who really do it! I hope January picks up – I can’t wait to hear more!ReplyCancel

  • Tasha - I have to say, I’m really impressed at some of the creative ways you’ve come up with to sell or improve upon merchandise. Dyeing fabric and thinking about how people really want to use trim and such? Really shows how much you care about your business and your clientele. :) ReplyCancel

  • Stephanie - What a great read. I too would love to own a shop like yours; maybe one day.. Would you believe that n here in Sydney, Australia good material shops are very hard to come by? Do you ship overseas? Or do online orders?ReplyCancel

  • Shanna Dijkstra - I really liked this post – interesting to read how you came up with ideas to sell stuff that’s always been there but nobody noticed!ReplyCancel

  • Star Speckles - Your shop is gorgeous, and I love the behind the scenes glimpse, especially as you are so honest and open! I wish you all the luck in the world, well done for going for your dream


  • Hp - I really enjoyed reading this post…I loved the behind-the-scenes glimpse into things I had never thought of . And my husband is totally the “buy a pretty package of neat sewing things as a Christmas gift” kinda guy, so I love that idea for next year. I am hoping you continue to expand the online shop as well because it is nice to find nice notions AND quality fabrics in one spot, since I pay high shipping costs for items to canada. Great job and best of luckReplyCancel

  • Laurie - I’ve been quietly reading your blog for a couple of years and I think this is my favorite post! This was a fascinating look behind the scenes, quite different from any behind the scenes I had read before. Thank y0u so much for sharing…and best wishes!

  • Mainelydad - I’m sorry I’m not closer. I’d be over in a heartbeat. I love everything you do to promote sewing and what I like to think of as “sustainable fashion”. Wishing you all the best in 2014!ReplyCancel

  • Kyleigh - What a fascinating post. Thanks so much for sharing an inside glimpse into your entrepreneurial escapade!ReplyCancel

  • sewdooley - Such an interesting look into the business. I love the co-op idea, too bad I don’t live in Utah.ReplyCancel

  • Sally - Your brick and mortar shop is so cute!!! I so wish I lived close and could shop at your place – great article – very fascinating! Wishing you the best in your business and that you get more sewing time :) ReplyCancel

  • Clare - I wish you every success with your new venture. Loved the ideas for selling bits and bobs that weren’t moving. Just wish we had someone like you here in my part of the world.ReplyCancel

  • EmSewCrazy - This is so interesting! Love hearing your clever ideas for getting merchandise to move! Wishing you all the best!ReplyCancel

  • Eleanor (undeadgoat) - I have to say that I’ve been away from sewing blogs for a little while, and while I’m excited that you’ve got a brick-and-mortar shop, seeing this behind-the-scenes post actually makes me less likely to want to order from you again, or even stop in if I ever happen to be in Salt Lake–I’m already (as a minimum-wage Hancock employee) painfully aware that working in a fabric store is only really economically viable if someone else is supporting you or you’re the management, but the fact that you don’t even pretend–that you think a business that makes you money is something that other people ought to volunteer for–is incredibly distasteful. Yes, these wealthy ladies who are working for you would spend their whole paycheck in the store, but there are plenty of younger and poorer people who are out of a job, and would be qualified to work for you, but could never take a job opening that paid in kind, no matter how much value they get out of it.

    In true employee co-op, people get profit shares on top of AN ACTUAL WAGE, not just an employee discount. (We do still get those at Hancock.) I always thought it would be nice to move from a retail chain to a locally-owned business, but not if the locally-owned business is more about doing right by rich ladies in the community who need bridal silks than by her own employees.

    So I suppose that’s the biggest disadvantage of buying the existing business–all the previous owner’s poor business decisions become your problem. Hopefully your merchandising skills plus the online part of the business will mean you’ll be able to turn it around, maybe hire a girl and pay her an actual wage?

    In the meantime, I won’t be buying anything from you that I can find elsewhere.ReplyCancel

  • in Public Defense » A Fashionable Stitch - […] in case some of you may have some of the same sentiments of Eleanor (who commented on my behind the scenes post just this evening) I thought I would give some clarification. Especially because being a small […]ReplyCancel

  • Cheryl Designs - Hi :) BEST WISHES for SUCCESS with your fabric shop :) YES, December is SLOW :( I sew for a living :) 90% alterations with some custom jobs here and there :) December is SLOW. January is SLOW :( THEN.. February HITS and I am BUSY until December again :) YAY!!!!!!!!!! Just get your mind-set into the MODE :)Bank the extra cash to get you through Dec and Jan. USE Dec and Jan to CLEAN your house and VISIT your friends and take a vacation :) It’s difficult at first to get into this CALENDAR but work WITH it rather than AGAINST IT and you will be happier :) Good Luck from Cheryl :) ReplyCancel

  • Carrie Ann - You go, girl! I wish you all the best. I’ll be sure to stop by if I’m ever in your neck of the woods.ReplyCancel

  • Marian Pena - I know the idea is to make money, but how about a contest with a certain fabric that doesn’t sell? They have to buy the fabric still, but if they win the contest out of what’s won, they could get there money back, or even a gift certificate. I bet you’d sell that fabric pretty fast and they’d all come up with an idea as well to try to win.

    You could use that same principal on a “grab bag” also.. Or, offer mystery bags even.. Everyone likes a surprise. :)

    It’s just some thoughts on what you can do with items that are not selling.ReplyCancel

  • Barny - love this post and can’t wait for more :)


  • Holly - Hello, I read your blogs on Bloglovin.
    I’ve been sewing when I can for the past two years, i work in a full time job (as a Secretary which can be very demanding and stressful so when I do get free time sewing is my therapy. I love sewing blogs and I’ve never really had the courage to leave a comment on someone’s blog without feeling like a bit of a wally! The reason why I’ve bit the proverbial bullet and leaving comment is because I was shocked by the message left by Eleanor. I’ve worked in a lot of temping jobs (I’m a secretary like the owner of this blog was – sorry I forgot your name!) & the majority of them were minimum wage. I still managed to get good material, supplies etc. from local retailers – these items were brought from my own pocket & no one else’s.
    If the women who work for you didn’t like their job they would’nt be there. Trust me, as I said before I’ve done a lot of temping jobs & they were to gain experience working in a office so I could get into the NHS (National Health Service) I’m English by the way! : )
    What you have done is amazing and if I ever won the Lottery I would do it too just for the sheer hell of it! We only have one chance at life so live it doing something you love not what you hate!
    I think Eleanor needs to chill out a little and stop & smell the roses once in a while!ReplyCancel

  • Taryn - I really appreciate your candidness – I hope you keep it up. I have also been a fan of Tasia’s behind the scenes posts. Because you have a brick & mortar, I think your perspective could give sewers a window into the real world of keeping a tiny, hardworking business afloat, where some readers might just view all owners as ‘rich’ or solely money-driven’. It’s really a breath of fresh air – for myself that is.ReplyCancel

  • Janette - Really interesting post, Sunni. I think owning a shop is one of those things that many of us think would be so wonderful and fun (both of which are probably true) but we ignore the hard work and the tough decisions that go with it. Love seeing your insights.

    And, I had to comment on the post about your co-op arrangement. Incredibly out of line. And shows a complete lack of business sense. As if giving up potential profit (discounts or fabric) is not worth real money to the shop owner or recipient. Sure, it not an arrangement for everyone but if the women didn’t want to work there, they wouldn’t. There are a lot of jobs I would like but don’t take for whatever reason – that’s my choice. And the insinuation that somehow it’s a negative thing to be a wealthy woman working for a discount on fabric? How judgemental is that?

    Anyway, keep at it and we’ll keep following your progress!ReplyCancel

  • ClaireOKC - I’m close to two different businesses, and know only too well this is exactly how they run. One is directly retail and so her December was a typical December in which she had good sales. The other an independent fabric store and their sales like yours were a little slower, but they pick up the instant the New Year starts – lots of proposals during the holidays.

    I really appreciate your efforts and hope you find a real niche in your market, as, like you, I believe there is a real need for fine fabric stores and following your passion may surprisingly bring you more than you suspect, but one thing for sure – it brings a lot of light to your eyes!ReplyCancel

  • Cisa - I love these little sneak peaks into your new world of brick and mortar ownership! I currently a tailor and custom clothier shop in a small down in Indiana. Part of my 5 year plan is to expand to open a fabric store with a garment focus similar to A Fashionable Stitch which will also house a classroom. I’d love to chat sometime if you’re up for tossing around some ideas!ReplyCancel

  • Cynthia - Just a short note to wish you all the best in your new venture. I grew up in an entrepreneurial family and I am fully aware how difficult it is to just keep the door open – let alone pay wages and earn any profit. The taxes in some states really challenge the business owner. I appreciate the information you’ve generously provided on your site and Craftsy. As for individuals who are jealous or dissatisfied, in the words of my father “This is America and competition is good. Go to the store across the street”. Perhaps not the smoothest in customer service, but practical. Happy 2014!ReplyCancel

  • Toni - Great to see you today, Sunni! If you ever need help on Saturdays I’m totally game!ReplyCancel

  • Di - I came here meaning to finally comment on your “defense” post, only to find it gone.

    Regardless it was a good reminder for me to come in and pick up some new fabric. I’ve been so involved in my new job that I haven’t had time to sew much lately.

    Running a small business is incredibly difficult, but know that there are people in Salt Lake who appreciate having a place to go for really beautiful fabric.ReplyCancel

  • Janele - I didn’t get to read the defense point, but I did want to reply to the post left by Eleanor. First of all to compare John Hancock, JoAnnes Fabric or any other large fabric chains is entirely unfair. Running a small business is extremely hard, and should be supported and not vilified. Every situation is unique, and I applaud the courage and dedication it takes to run a brick and mortar. I love the idea of a co-op. Why? Because the ladies who choose to support and help run the store, are dedicated and passionate about what they do. It is a WIN WIN. They get the opportunity to learn from each other and support a business that they care about and in return they are able to pick up some high end products. It is a fair trade of goods for services. Economics 101. The fact of the matter is that those “rich” ladies probably work harder to keep those doors open then someone only interested in a paycheck. People who are invested in the success of something they love look towards the future as they receive joy in what they do. Unfortunately, there are many prospective employees who have the attitude that working is only about the paycheck. They aren’t passionate about what they do, and work half as less and wonder what they are going to get out of their job. Keep your business and take an economics course.ReplyCancel

  • zilredloh - Congratulations oh soo much on your new sewing shop! Very happy for your in your new endeavor & I can’t wait to help support you by shopping online. :D ReplyCancel

  • Rory - There was a little brick and mortar boutique in Denver, CO called D’Leas years ago that was one of those places that I would go to because it just made me happy. And I didn’t even sew. It was an “upscale” fabric store in a more exclusive part of town. The fabrics were more expensive but the staff was so warm and welcoming, there were garments made up and creative ideas everywhere. I loved that place and still miss it. I started sewing because of this store and still own some of their fabrics. I usually had to save to buy something, but oh it made me happy. I still support a lot of the smaller businesses in my area. I know that sometimes I can find the exact same fabric cheaper online, but I want these places to stay in business. Best wishes on your store and if I’m ever in your corner of the world, I’ll definitely stop by.ReplyCancel

Here’s to 2014!


Happy New Year Everyone! I hope you’re all enjoying a day off – I know I am – and that you have time to do a little reflecting and a little looking forward. I suppose not too much of this though because if there is one thing I’ve learned over the years its that I take myself much to seriously and well, there’s an art to being able to let things go and let things happen the way they are going to happen to a certain extent. Anyhow, or anyway, here’s to the good and bad from 2013 and a cheer for the good and bad yet to come. Hip Hip Hooray!

All my best for you and yours,Sunni

  • Stillsewing - I take my hat off to you (if I had one!) You have great energy and are so committed to your sewing interests, you were made for this new venture. Here’s hoping that you will have a very successful future in the shop and good luck in all your endeavours in the New Year,
    so here’s wishing you and yours a

    someone who reads all yours post avidly and is still learning even though I have been sewing for over 60 yearsReplyCancel

  • DeAnna - Happy New Year to you. Thanks for all the wonderful articles and information.ReplyCancel

  • Amy - Happy new year to you!! I can’t wait to see what 2014 brings to you and your shop!ReplyCancel

  • Pam - Sunni!

    Here’s to a great 2014! Happy New Year!ReplyCancel

  • Joanne - Blessings and Happy New Year to you too! Happy Sewing in 2014, and
    thank you for sharing.ReplyCancel

  • Virginia - Have a happy 2014! Fingers crossed it’ll be followed by many more good ones!ReplyCancel

  • Kelly - Best wishes in the new year! You’ve had so many great things happen this year, and I’m looking forward seeing what 2014 brings.ReplyCancel

  • Ginger - Happy New Year! Hope 2014 is a lovely year for you!ReplyCancel

Facts About Shop Stuff

Friends, thank you for your patience as I’ve been getting used to my new role as retail shop owner. I really really hope you all had a wonderful 2013 holiday (whatever holiday that might be for you), with another just around the bend. Here’s to a shiny New Year, eh?! Since posting about my recent acquisition of a physical retail shop, I thought it might be a good idea to answer several questions I’ve received about it. The thing is, I have it all figured out in my head and I just think that you do too when you would have to be a mind reader to know all the details and how its all worked out. I’m sure (so sure) this will be a work in progress. I’m actually still concerned about how the online presence of everything is going to jive with the physical presence, but we’re coming to new and exciting decisions about that too. So here we go:

Who are you?
I’m just a gal with a serious sewing obsession. It’s turned into quite the adventure because not only do I own an online shop, but now I’ve gone and purchased myself a brick and mortar shop too. Yikes!

You have a shop? Where’s it located?
I’m a Salt Lake City, Utah local, so if you’re purchasing from me online, this is where its all shipped from (this, if you’re unaware is in the U.S.). Now I also own a brick and mortar in Salt Lake City, Utah too. It’s also called A Fashionable Stitch. Here is our physical address:

A Fashionable Stitch
988 East 3300 South
Salt Lake City, Utah
(801) 466-3110 (tele)

Wait. Didn’t you buy Yellow Bird Fabrics?
Yes, yes I did. But I decided to change the name to be under my A Fashionable Stitch umbrella. We still share the same vision as Yellow Bird Fabrics just different names and owners is all.

So, what kind of fabric do you sell?
We specialize in fine apparel fabric. Wools, cottons, silks, linens and a full assortment of bridal and evening wear fabrics too. We have a full assortment of linings, notions, trims, supplies and tools too, especially for the garment sewer, but that doesn’t mean that you can’t do other types of sewing with our wares too. You can definitely quilt or piece using our fabrics and even home decorate with them too. They are beautiful for a myriad of uses.

Are you going to close your online store then?
No. The online store will be staying open because, you know, it’s important to me. I’m an online guru – a bloggy tech (nically challenged) sewing gal and I love my online customers much too much to give it up.

Are you going to sell fabric online too?
Actually, yes! Ha ha! It’s a bit of a slow process, but I’ve already gotten started with some pretty lovely wool knits, silk prints and a couple of knits with kidswear in mind (though you wouldn’t have to use them for kids per se).

What brands of independent sewing patterns do you stock? Do you sell them online?
Well, just so you know, we don’t sell any of the Big 4 patterns in store just yet. We have ideas for selling some of our favorite sewing patterns in store though, so if you’re a Salt Lake City local, definitely sign up for the local newsletter because we send out a couple of newsletters every week to keep you informed of what’s new in the physical shop. As for the independent pattern companies, we are currently selling Colette and Sewaholic and we have plans to bring in several more as well. Plus we’ve decided to start selling a few children’s patterns and fabrics too and I’ve got some Figgy’s on the way and I’m looking into a few more children’s patterns too. Then there’s the matter of this unbelievable rainbow stripe cotton velour that we just got in (which is also online, right now). I only wish I had kids so I could make them a pair of leggings or a hoodie or something out of it. To die for cute, right? At this time, I’m not selling patterns in my online shop, but in the not so distant future, this will change.

How do I contact you?
You can email me at If you’re interested in contacting the physical store, look for the address above and the telephone number to the retail store is (801) 466-3110.

I’ve been subscribed to your newsletter and you never send me anything? What’s the deal?
For quite some time, I’ve not known what to do about the newsletter. However, now that I have a physical shop, I’ve had a lot more practice about what I feel a newsletter should be. You should know that there are now 2 newsletter groups that I send emails to. One is dedicated to my online shop (probably the one you’re signed up for and don’t receive anything about, but you will soon) and one is dedicated to the physical store. You can sign up for the newsletters here. There’s much more on the horizon for the newsletters too. Oh the fun we’ll have!

When are you going to start teaching classes again?
Sigh…. Honestly folks, I am soooooo busy right now, I just don’t know that teaching classes is in the cards for me anymore. Plus there’s this part where I actually still want to sew stuff and that hasn’t been happening very much lately. But, I’ve got something else up my sleeve that I think will work out a little better anyway. Hold the phone though! This doesn’t mean that we aren’t going to hold classes at A Fashionable Stitch. In fact, I’m in the process of getting a few new teachers on board so that we can get some new classes going soon. Most likely February 2014.

I think that does it for now. Have any more questions? If you do, be sure to leave them in the comments and I’ll update this post with your new questions. Again, I would like to thank all of you, my dear readers, for your support and encouragement. Means so much! Not just to me, but also to my mister and my staff! If you’re ever in Utah, please don’t hesitate to stop by the physical shop location or even contact me for a meet-up to talk sewing! I’m pretty nice, I think (OK, I’m actually a serious pushover, so I’m totally nice). Here’s to all things A Fashionable Stitch! Yay!

  • Peter - This is all so exciting, Sunni. Can I just say I LOVE the way you’ve photographed your fabric on the website. It makes it really easy to “feel” what the fabric’s all about. Great job!ReplyCancel

  • Nancy - Would you please consider a swatching service of some kind? Even offering swatches for sale so us “online only” buyers can try before committing! Thanks.ReplyCancel

  • Nakisha - OMG I need mustard knit! :)

    I also love the photography, showcases the color and texture well.

    Congrats on this huge endeavor! And remember to have fun!!ReplyCancel

  • Jenna - Sunni, I am SO EXCITED to see that you’re offering fabric in your online shop. I do see one problem with your shop, though. I can’t seem to narrow down my wishlist. I want. it. all. :) :) Keep up the good work and congrats!ReplyCancel

  • Maggie - This is fantastic! I am so excited for you and I love seeing all the new and exciting things that you are doing online and in the shop. Keep it up :) ReplyCancel

  • Darlene - Congratulations on opening your brick and mortar shop! You are such an inspiration for following your dreams and doing what you love, and I hope it pays off very well for you! I’m so glad too that you aren’t closing your online shop! I’m just getting into sewing garments and hopefully eventually pattern design, and I’m glad I’ll still be able to get your products in Canada :) ReplyCancel

  • Kelly - I’m so very excited for you! Your photos and descriptions make me really want to order some fabric too :) Your shop sounds amazing, and I hope it’s not too long before we make a trip that requires a stop in SLC!ReplyCancel

  • Becky - Sunni, I can’t keep up with you! I hope you have a great experience with all your new adventures. I like your new fabrics so much, but my stash is already too big. I’ll be back!ReplyCancel

  • Carolyn - Sunni – can I once again say how thrilled I am for you! This has to be a totally awesome experience. I do hope that you put more fabric up on your online store because I’ll totally be a customer! Good luck and blessings upon this new venture…Happy New Year!ReplyCancel

  • EmSewCrazy - Ok, I’m feeling so dumb I didn’t realize you were in SLC!! I travel there with a friend whose kids doctor down there because if their rare disease. Guess what shop I’m adding next time we go together…

    Thanks for sharing your journey with us. Always interesting to see how you can make a living with needle and thread…ReplyCancel

  • Stephanie - Congratulations!! I’m so excited for you. I’ll stop in next time I’m in town.ReplyCancel

  • lisa g - i’ve been drooling over your fabric offerings! you’ve done a great job of photographing them, it’s easy to get a sense of what the fabric is like. even though i’m no where near your shop, i enjoy hearing about how the business venture is going. best wishes for 2014!ReplyCancel

  • PendleStitches - Living the dream! I’m so thrilled for you. And I love, love, love your fabric choices. So swoonworthy.ReplyCancel

Owning a Brick & Mortar Shop is Hard Work!

I’d totally be lying if I didn’t tell you that I’m soooooooo tired right now. It’s been a whirlwind of prepping, cleaning, buying, paying, needing this, wanting that, ordering, transferring ownership of certain things like bills, shoveling snow, working, selling, and well the list goes on and on. Wow. Guys (gals) owning and running a real life shop is hard work. I haven’t been sleeping well either because I’ve been so excited and jittery and stressed out about all of it. That’s what my stress does to me – I don’t sleep and I don’t eat. Ha ha. More like I just forget to eat and the butterflies in the stomach fill me to a point of not even wanting to eat. Weird.


I’d totally be lying if I didn’t tell you that its pretty fun though. I mean, yeah, its hard work, but its fun. Just proves that hard work can be fun. And quite satisfying. And it leads to more and more ideas and creativity and wow. I’m so inspired by so many things right now, I feel like I could explode. The fact that I’m way too tired to follow through on all these ideas hardly matters. Ha ha ha!

So what can I tell you? Last week was my first full week as a brick and mortar entrepreneur. Did I make a million dollars? No. I have to say that I’ve done a lot of prepping for this venture and now I feel like I’m finally ready to just start helping people find the fabric they want and need and well, selling my wares. Admittedly, getting the word out is probably one of the harder parts of owning a business. I know this from my online adventures. And then of course there’s the bills and there’s the scheming for what’s next and there’s a lot of people giving you advice and pulling you in all sorts of fun new directions and then there comes a time when you have to finally find your own voice and start doing what you know you feel in your gut to be right. It’s so crazy. Today is that first day where I’m beginning to feel that calm after the storm. You know, where you exhale and think, I’m ready.


I’m baring a bit of my shop owner’s soul to you and though it might not make any sense whatsoever, I’m ready. I’m actually ready to start sewing again – haven’t touched my machine in weeks. And there’s a little something something on the horizon where I’ll need something like a whole wardrobe of new things. Yikes! But exciting. Guess I’ll not want for fabric, right? Anyway, just wanted to pop in and say, I’m back baby! We’re ready to roll again. For those of you who’ve emailed me – I’m slowly getting back on top of that. All orders from the online sale have all gone out. Whewwww! The online shop is back up and running too. If you live in the Salt Lake City, Utah area – HOP IN to A Fashionable Stitch (988 East 3300 South, SLC). I’d love to see your bright little face.

Thanks everyone for your incredibly encouraging words from my last post. I’m definitely a little anxious about what this new venture holds, but your words meant the world to me and really gave me hope that I can do this. Thanks. I totally needed that. Now, off to cut out a Papercut Ensis Tee in some pretty lovely wool double knit from les shop. And what about you? What’s on your sewing table?

  • Anne Szabo - Congratulations. It is always rewarding when your hard work comes together. Good luck with your store.ReplyCancel

  • Becky - Hooray! I’m glad all your hard work is paying off. I know it will be a success. Now, about that teaser! Do we have to guess what that new wardrobe is for? And I can’t wait to see your new tee!ReplyCancel

  • lisa g - such an exciting venture, glad to hear it’s going well despite the exhaustion! soooo wish i could visit the store in person, it sounds fab!ReplyCancel

  • Kara - One of these days, when I’m in Salt Lake, I swear I’ll make it in. Exciting!
    What brands of independent patterns do you stock, besides Sewaholic? Nice to know there’s someplace to get nice things semi-locally.ReplyCancel

  • Angela - What is the name of your store? While I don’t live there, a visit next summer is a distinct possibility, and I’d love to support your shop.ReplyCancel

  • Ginger - I’m so excited for you! Best wishes on your new venture!ReplyCancel

  • Kelly - I’m so incredibly happy for you!! Based on your online shop, blog, and sweet voice I think you would be a fantastic shop owner, and I wish I lived closer to your store! We do love Utah, though, and find our way through SLC every couple years… maybe someday :) ReplyCancel

  • Kelly - Congrats! We just moved from the Salt Lake area a few months ago, but I did shop at Yellow Bird occasionally- it’s a great space, I think you could do really well there! Glad you are enjoying it even in the midst of all of the hard work :) ReplyCancel

  • Ness - Congratulations! You must be so thrilled. I just ordered the Rigel bomber pattern from Papercut, and it’s definitely the most challenging thing I’ve ever attempted. But I’m glad to hear you’re getting back into sewing again. :) ReplyCancel

  • Tilly - I so wish I could pop by! Sadly London is a bit far :( Sending you lots of luck virtually though! xReplyCancel

  • K-Line - I have total confidence in your new adventure. I’m sure you will have great success. (And I wouldn’t say it if I didn’t believe it.) (And I’m very smart about these things.)ReplyCancel

  • Tiffany - weird! I have the same writing as you! (if you were the one how wrote “Tools and Notions”. Good luck with your shop! I wish it was closer to me.ReplyCancel

  • Reana Louise - Wow, the photos look great! Can I ask what your opening hours over the New Year break are? I know that sounds eager, but I’m flying from Australia to Park City for 10 days, and I land in / out of Salt Lake City – so I’d love to come in and buy all of those things I never wanted to spend on postage! :) ReplyCancel

  • O. Jolly - Sounds as if you’re of to a fantastic start. All the best!!ReplyCancel

  • Sophie-Lee - A whole new wardrobe eh? Say no more, say no more. I can’t even start to imagine how exciting and scary having a physical store would be – much more risky but also allows face-to-face contact with customers. Hopefully you’ll be keeping the online store up and running because I’ve recommended it to a few people!ReplyCancel

  • Sandra (Sewist-Stitch) - Things are totally normal then: tired, stressed, butterflies, scared, excited but completely happy :-) All the best with your shop and business venture. I just made my first Ensis Tee in the weekend, fab pattern.ReplyCancel

  • Lauren - Was that an obscure pregnancy announcement?! ;) ReplyCancel

  • Becky Thompson - Congratulations! I’m SO envious. I’m a federal employee and during the furlough this year, I was ready to jump and do my own sewing shop too. I’ve had this dream for years but hubs wasn’t keen on the whole entrepreneur gig. Then they put us back to work and …oh well, some day…

    My dream included a classroom in the back to teach: zippers, hems, mending holes, Sewing Machine 101, etc. I’d work with the middle & high school, Scouts, 4H, etc. I really wanted to involve the community as much as possible. You have to drive 20 miles from here just to buy thread so I’d include quilters & their wares too. I wanted a VERY CUTE white picket fenced in front corner of the store with a window called The Crib, painted in modern juvenile (gray/lilac/soft yellow) with all-things-baby. You know you can make baby headbands in a minute and their profit is like 500%. And I’d rent out shelf space for crafters. This changes up the wares, has items in your store that don’t say Made In China, and their friends and family come in to shop even if they don’t sew. The possibilities are endless. My sign would say, Like Us on FB for Specials and I’d have a Stuff the Bag Day where I’d sell a reusable tote bag with my store logo for like $9.99 and on STBD days, everything a customer can stuff in there is 10-15% off, and 25% off all clearance.

    Can you tell I had this going on in my head? Oh yeah, and my store name was “Bobbins”… Can I at least live vicariously through you? Oh and one piece of advice, join the local Chamber if you’re not already a member. It matters and the support you receive is unbelievable.ReplyCancel

  • Gail Ann Thompson - Congratulations, best wishes for success and prosperity.

    The previous Yellow Bird owner was very kind to me. She went drastically out of her way to draft a ‘box shirt’ pattern and mail it to me, out here in the wilds of Missouri.

    Recently, I’ve come across some other patterns, similar in a way, to the Box Shirt. Instructions come on one printed page and the seamstress uses those instructions to create her own garment. Many of them were published in the 1920′s by Mary Brooks Picken of The Woman’s Institute. I’ve come across others, a 1940′s bra in an ancient ‘Stitchcraft’ magazine, and a slip in an old Needlewoman/Needlecraft magazine form the 1930′s. All of them would be quite fashionable, quite wearable today.

    I love the patterns for their simplicity, elegance, and unfailingly fine fit. If you could find such-like patterns, and offer them in your shop, I feel as if you’d be swamped with orders. Good Luck.ReplyCancel

  • Sewing Princess - How cool Sunni…don’t forget to eat though! For some reason that never happens to me ;) but then I don’t own a sewing store. I am excited for your new venture and I would certainly come by if I was ever in the area…unless you are visiting Italy and that’s the reason why you need a new wardrobe!ReplyCancel

  • ShanniLoves - Congrats! How exciting! I always tell my husband I’m quitting my day job and opening a fabric shop if we win the lottery.ReplyCancel

  • sewcharleston - You are so lucky! Congrats! Your shop looks and sounds great!ReplyCancel

  • Linda L - How exciting! Congrats on becoming a new shop owner, wish you much success.ReplyCancel

  • Janice - I can’t wait to see your sewing projects again. I’ve always found them very inspiring. I’m currently making my way through the Drape Drape books, so a lot of knits.ReplyCancel

  • liza jane - Just wanted to pop in and say good luck with everything, my friend! I am very excited for you :) ReplyCancel

  • Maiken Pedersen - Merry Christmas, and good luck with your new shop. Thank you for a very useful and nice blog, that has been a big inspiration for me, as I just started sewing this year. Thanks also for your great online shop, hope that you will expand it with fabrics eventually… :-) ReplyCancel

  • Amber Williams - Sunni
    I think this is great. You will do wonderful. Your passion is so contagious. You have helped keep me on the cutting edge with my sewing students at Davis High. Thanks for being such a great sewing enthusiast!ReplyCancel

A Fashionable Stitch enters a new phase….


You guys, I’ve got some really really big news. My apologies for my absence here. I feel like I’ve been running around with my head cut off and to be honest, my head is still spinning (on my finger no less). I taunted you in my last post with this news, just a little. As crazy luck would have it, the owner of the fabric store that I work and teach at (Yellow Bird Fabrics) decided to sell. It was a big decision and one that was made because of circumstance – nothing bad or life threatening though, which is good. She asked if I wanted to buy. I know, I know. This is the CRAZY part! And after some serious fretting and sweating and thinking and inner turmoil and “should I really do this?” type stuff, I decided to dive in, head first. And now A Fashionable Stitch enters a new phase. We are a bona fide brick and mortar shop! Yeah. You could say I’m walking on air right about now.



I never thought I would actually own a fabric store. In fact, I played around with the idea for awhile and thought, um no. Then after being approached with the opportunity to buy, I felt different. I really wanted it. There are so many things that appeal to me about having a brick and mortar shop. The personal contact with customers. Having parties (oh yes, there will be parties!). Educating people in person. Feeling fabric in person. Seeing fabric in person. Decorating. Scheming about how to package things – I love packaging! There is TONS to do and I already feel like I’ve done a ton and that a ton has been done by Amy, who went before me. She’s given me a legacy, seriously and its wonderful. You guys, I own a fabric store! Isn’t that just the craziest?


So what does this mean? It means that me and my mister will be quite a bit busier, but all for something that we both love – Mr. S totally digs that I’m into fabric and I totally dig fabric, so we’re definitely going to have a lot of fun. I’ve got a really fine group of ladies working for me – I am so lucky! You’ll be hearing so much more about them in the days to come. They all have really fabulous ideas and many of those are going to be popping up here on the blog. I’m pretty sure you’re going to get a handful of behind the scenes here at AFS headquarters (and now we actually have a real headquarters!). There is so much to do and I want you all to be apart of it, if only through the interwebs. The online store will be expanding to include more notions and a select amount of fabrics. And I’ll also continue to blog, of course – a passion I’m much too loathe to give up.


There’s much more to say, but I’ll save some things for future posts. You’ll be hearing about the shop a lot. Sheesh. It’s so exciting. Oh. my. goodness. I’m pinching myself even now…


And because we have some serious celebrating to do right now and because its Black Friday – the online shop is having a sale. Right now. I’ve tried to stock up on everything, so clean me out, would ya? Save 25% on your total purchase today and tomorrow, when you enter THANKS2013 at the discount code section during checkout. While supplies last. Can’t be combined with any other offer. Here’s to something brave and new. Thanks everyone!

  • Wendy - Congratulations! You are living my dream!!!ReplyCancel

  • Reana Louise - THAT IS SO EXCITING! Whoa, sorry. That’s awesome! I’m sad I don’t live in Utah to come and visit!ReplyCancel

  • Miriana - Congratulations. I love your online shop as it’s really well curated, so your bricks and mortar shop is bound to be equally fabulous.ReplyCancel

  • Chris Butler - Congratulations, I can’t wait to get shopping!ReplyCancel

  • Sabine - Congratulations on your shop and lots of success to you!ReplyCancel

  • linda - Omg, congrats! It has always been my dream too to own a fabric store…Glad you had the chance to do this! I’m a follower! Gr, Linda from BelgiumReplyCancel

  • Stephanie - Wow! That is crazy exciting! Congraulations!ReplyCancel

  • Vayle - Congratulations! It’s so cool! I would love to work in fabric store :D Nice! :) ReplyCancel

  • Sally - WOW. That is awesome! Living the dream! CongratulationsReplyCancel

  • Lindsay - What a fantastic opportunity and good on ya. Party like it’s 1999.ReplyCancel

  • Claire (iwanttobeaturtle) - Wow, this is so exciting for you. Congratulations. I’m sure you will be a roaring success!ReplyCancel

  • megannielsen - Sunni!!! Oh my goodness this is such amazing wonderful news! I’m so thrilled for you! I can only imagine a fabric store curated by you is going to be to die for, now if i only lived closer…

    Congrats sweetheart! and goodluck with getting settled!

  • Marianne - Wonderful news, congratulations! I envy your lucky customers, must great to do fabric shopping in a store where the owner has so much knowledge to share!ReplyCancel

  • Tricia - Congratulations, Sunni. I am so happy that you are able to realise your dream.ReplyCancel

  • mokosha - congratulations, lady! that’s great news! i wish you all the best with your new business!ReplyCancel

  • theperfectnose - Congratulations! I am so happy for you and so proud of all your achievements. Can’t wait to see what you do next-I’m sure it’ll be awesome and I’ll be right here cheering you on. So many hugs for you right now.ReplyCancel

  • DeAnna - Congrats and good luck.ReplyCancel

  • Sassy T - Wow how exciting, you are going to have a fabulous time.ReplyCancel

  • ANGELA - Congrats!!! So exciting!!! Another fabulous online fabric store to shop with :) ReplyCancel

  • Tilly - Oh Sunni! I’m sitting here in London grinning from ear to ear for you – sooooooo exciting!! Massive congratulations and sending you lots of luck in your new venture. Eep! xReplyCancel

  • Bella - This is exciting. I think it will give you less time to blog, but LOTS more to blog about! Enjoy, have fun, and keep us posted online about what’s up…ReplyCancel

  • CarmencitaB - I am behond giddy! I am so happy for you. Long live A Fashionable Stitch!ReplyCancel

  • Peter - Congratulations, Sunni! I hope you will continue to blog about the store == can’t wait to hear more about it. I’m so glad you decided to run with this great opportunity!ReplyCancel

  • Angela - Congrats Sunni! What fantastic newsReplyCancel

  • Sam - Oh wow! Congratulations. Owning a fabric store is my dream.ReplyCancel

  • Barbara J - Congratulations Sunni! Must be a giddy time for you! Wishing you all the best in your new venture … a brick and mortar one no less!ReplyCancel

  • Ellen - Oh Sunni! Congratulations on your new venture! Such a dream come true!ReplyCancel

  • Helen - Wow! Really brave, but amazingly exciting at the same time. Congratulations! What a dream come true!ReplyCancel

  • Jenny - Congratulations! What a fabulous opportunity!ReplyCancel

  • Joanne - Congratulations! I know your store will be amazing!ReplyCancel

  • Kate - Congratulations Sunni! What a dream-come-true! Your wonderful design sense will make a well-curated shop even better!ReplyCancel

  • lisa g - how awesome!!! i am so excited for you, mega congrats on the new venture!ReplyCancel

  • K-Line - What an awesome life-change! Just to clarify: Will the online store cease to exist? Just trying to figure out how I’ll continue to get all that good iron-on interfacing in strips.ReplyCancel

  • Sunni - @everyone!!! – Thank you all for your support and encouraging comments. Here I am, hyperventilating over here!

    @K-line – The online store will definitely still be open. May sound a little weird, but I do feel a duty to keep my online shop up and running because I have so many customers that purchase all these crazy notions from me. We’ll actually be carrying more items and a few select fabrics too. I’ve linings next on the agenda for adding to the online shop. More interfacings. More notions. Yay!ReplyCancel

  • Lauren - Sunni, this is AMAZING news!! Congratulationsx10000, you have earned this and I cannot wait to see what you do with the business and how you can make it blossom even more than it already is :) Might be trying to pick your brain in the future, you have been warned! Haha! But in all seriousness… you are awesome, and I’m so happy for you! Yay!ReplyCancel

  • Amanda - Wow… you are truly living the dream!!! Imagine hanging out in a fabric store all day, and then imagine it’s YOUR fabric store… what a lovely lovely thing!! :)

    I’m so glad to hear your online shop will still be open; there’s stuff I get from you that I can’t find elsewhere so that’s a relief! Add some merino fabrics too – I’ll support the heck outta that! ^__^ReplyCancel

  • Jennifer S - I’m so happy for you! I know you weren’t the happiest at the jobs you were doing and that this is the perfect niche for you. After all I’ve heard about Yellow Bird, I was always hoping that someday she’d go online with her products (hint hint ;) Maybe someday I’ll convince DH that Utah is a great place to visit with an empty suitcase.ReplyCancel

  • Tracy - Congratulations!!!! I’m so excited for you :-) I’d write more, but I have to go shop now ;-) (thanks for the discount code ~ I was hoping for one)ReplyCancel

  • Sue @ A Colourful Canvas - Congratulations!!! How very exciting this news is. When I was much younger, I dreamed of having a sewing store, and for all the reasons you’ve written. {{SMILE}}ReplyCancel

  • Connie - Congratulations you fearless woman, or maybe you are feeling the fear and jumping in anyway. Whichever is true I wish you much success.ReplyCancel

  • Diane @ Vintage Zest - Congratulations!!!

    I can’t wait to see what’s in store for you! Pun totally intended. :) ReplyCancel

  • Amanda - So exciting, Sunni! I just celebrated by buying some lovely items from your shop. :) I’d love to have a brick and mortar shop for all the decorating possibilities – especially at Christmas!!!ReplyCancel

  • sewdooley - Congratulations, we’re all cheering you on and look forward to hearing more about your venture.ReplyCancel

  • Carolyn - Congratulations Sunni! That is awesome and amazing! I know that you will be very successful because this is so you!!!!ReplyCancel

  • Zeddie - Congratulations! I have ordered from Yellow Bird (after seeing fabric on your blog). Will you be selling fabric online? Do you plan on stocking belt kits again (either at Yellow Bird or at A Fashionable Stitch)?ReplyCancel

  • Laura Mae - That is amazing news and so very exciting! Congrats!ReplyCancel

  • Marie - Congratulations – such exciting news. I think you will do an amazing job with your real life store and know it will be a huge success.ReplyCancel

  • Beth B. - Congratulations!! This would be a dream come true for so many people, I bet you feel like you’re walking on air!ReplyCancel

  • Tasia - Congratulations!!! I’m so excited for you. It’s such a lovely store, so welcoming and bright, what a wonderful opportunity. This is such an exciting new chapter in your life. Can’t wait to hear what it’s like running a fabric store! Good luck!ReplyCancel

  • Becky - This is just stunning news! I wish I lived near you so that I could come visit. I am very excited for you, and I wish you the very best in your new adventure. Hooray for you!ReplyCancel

  • Debbie Cook - Congratulations Sunni!!ReplyCancel

  • cathy - congrats!! if ever im in the SLC area id love to come shop!ReplyCancel

  • Carlee - That’s so exciting!!! Congrats!!!ReplyCancel

  • Sarah - Congratulations! What wonderful fun! Look forward to your future endeavour :) ReplyCancel

  • Sarah - Om my gosh, I am so pleased for you!! Congrats and I can’t wait to read more about your shop! P.s I’m also full of envy, I would love to own my own fabric shop so well done you :) ReplyCancel

  • Emma - I’m so excited I’m going to stop quietly lurking on your excellent blog and say congratulations! Hooray! Thank you for teaching me so much and hope your shop is a fabulous success :-) ReplyCancel

  • Trice - Omg, Sunni that is super awesome. Congratulation!! How exciting. Can’t wait to hear more about your new adventures.

    Oh poo, I wished I waited to order the stay tape just a few more days, such a great holiday sale.

    Again Congrats.ReplyCancel

  • Uta - Congratulations! I’m jealous of everybody who gets to visit your store :-) ReplyCancel

  • silvia - Oh I hope you have a launch party/reception day thingy! I’d love to come by and help you celebrate such a wonderful new chapter in your life. Plus you’ve got fabric, I’m in! Congratulations!ReplyCancel

  • Kirsty - Congratluations!!!!ReplyCancel

  • Jane - Congratulations!! I am coming very close to setting up my own fabric shop and seeing someone else going for the same goal is very encouraging! I know it will be great!ReplyCancel

  • Lori - Congratulations, you will be fabulous.ReplyCancel

  • Lynn Nordman - Although I have just started with your site, I was smiling when I read your ‘new’ news….I live in West Coast of Canada and so happy for you and I don’t know why, but had to write you!!! Good luck in your new venture…hope you keep writing!!! I will try and order soon in the future. LNReplyCancel

  • The Nerdy Seamstress - Oh my goodness! Every seamstress’ dream! Congrats Sunni! I’m so happy for you!ReplyCancel

  • Karla - Wow! Congratulations! I can’t wait to visit YOUR STORE next time I make a visit to Utah!ReplyCancel

  • Sara - Such wonderful, exciting news! Congrats! It’s great to know the shop is in good hands!ReplyCancel

  • Tracey Wirth - Wow!!! Yay you Sunni! I think this is so perfect for you! I love all the cute packaging too!! So happy for you- and I know you will be successful !!! You have such a great following… Will you be changing the name of your store?ReplyCancel

  • Verte Adelie - Congratulations on this very exciting news, Sunni!ReplyCancel

  • Sewing princess - So exciting! Congratulations SunniReplyCancel

  • Yana - Congratulations! Wonderful news! :) ReplyCancel

  • Sarah - Gah! I just missed the sale. Never mind, I’m looking forward to receiving my order. I forgot all about this crazy Black Friday stuff over in America :-)

    Hearty congratulations on your new venture. You can Mr S can double date with Lauren and Ayaz from Guthrie and Ghani!ReplyCancel

  • Gail - Congratulations, Sunni! So happy for you!ReplyCancel

  • Emily S. - Fabulous news! Now I no longer need to pay shipping and handling. I can just drop by the store! :) ReplyCancel

  • Basya - Congratulations, Sunni! May your new venture be successful beyond your wildest dreams!ReplyCancel

  • Din - Sunni,

    This is amazingly wonderful news! I’m so happy for you. I would love to own a fabric shop one day too. Congratulations!ReplyCancel

  • Amy - Congratulations! I’m so excited to hear more about your adventures into the world of owning a brick-and-morter store. I hope you’ll continue to write about it, especially during this first year. Happy holidays!ReplyCancel

  • Veronica Darling - Congratulations! WOW! xoxoReplyCancel

  • Toni - Wow – when I saw you at the fabric swap I had no idea! Very exciting, indeed! Hope to see more of you soonReplyCancel

  • christine - wow! huge congrats! so exciting!ReplyCancel

  • Erin (trumbelinasews) - I am beyond thrilled for you. It seems like everything in your life has been pointing to this. I’m so happy that you decided to go for it. I wish you every success!!ReplyCancel

  • Andrea - Sunni, this is the best news ever. Congratulations to you. I am cheering you all the way – yay!ReplyCancel

  • Thewallinna - CONGRATULATIONS! This is HUGE and exciting, and I am wishing you all the best!ReplyCancel

  • Lena Merrin - wow, congratulations Sunni! You can do it!! :) ReplyCancel

  • LLBB - congrats!! That is huge! and amazing! Best of luck to you, I now we all are looking forward to this new chapter. Happy Holidays!ReplyCancel

  • Sharon - I can’t wait to come see you!ReplyCancel

  • Birgit - Wonderful news! Congratulations!! I wish you the best of luck!!ReplyCancel

  • Becky - Wow, that’s huge! Congrats! And I’m selfishly glad to hear that you’ll be keeping the online shop open/adding more things to it, since my local sewing supply options are quite limited and I’ve loved having your shop as an option for some harder-to-find things. Best of luck on this next stage of your sewing career!ReplyCancel

  • Ginger - Wow! That’s so exciting– congrats to you and the mister! :) ReplyCancel

  • Jennifer, Workroom Social - This is the most exciting news! Congratulations both. Can’t wait to see what is to come with this awesome opportunity. How fun to have your very own shop!!ReplyCancel

  • Alison - Good luck Sunni! I’m sure you’ll make a go of it.ReplyCancel

  • Anita Boeira - That’s pretty awesome news! For a moment when you said Yellow Bird’s owner had decided to sell, I was bummed thinking the store would close! I live just down the road from it, and love it! Need to take a class still though, just been having some busy months. :) ReplyCancel

  • Michelle - Congratulations and the best of luck!ReplyCancel

  • Vanessa - Fantastic news! I can’t wait to hear more about the shop.ReplyCancel

  • Rochelle New - How incredibly exciting!!!! I must make a special trip out to visit someday! Here’s wishing you a great success on your new endeavors <3ReplyCancel

  • Sara - Congratulations on the new store! Glad you are keeping the online store open as well, you carry some great items.ReplyCancel

  • Nora Abousteit - Wow! Congratulations, that’s awesome news! Let me know if we can be of help here at Kollabora.


  • PendleStitches - Serendipity is a wondrous thing. Many, many congratulations.ReplyCancel

  • Angela - Congratulations, that is so exiting! I will have to check
    out the online shop!ReplyCancel

  • Pauline - Wow, congratulations! That’s such a great news! I wish you the best for this next adventure, what a perfect way to start next year!ReplyCancel

  • Elena Knits - Congratulations!!! :D ReplyCancel

  • Florence - Owning a real time fashion seems like a dream to me. Just all the fabrics!ReplyCancel

  • Owning a Brick & Mortar Shop is Hard Work! » A Fashionable Stitch - […] everyone for your incredibly encouraging words from my last post. I’m definitely a little anxious about what this new venture holds, but your words meant the […]ReplyCancel

  • Chie - Vivat Veritas - This is awesome, Sunni! Best of luck to you, and I’d love to stop in when I have a chance to go to Salt Lake City.ReplyCancel

  • Janaan - Congratulations Sunni! That is very exciting. I live the in SLC area, so I will be sure to stop by and say hello. I love that little shop, so I will look for you. Good luck!ReplyCancel

  • Tracie W. - How exciting for you Sunny!!!!! I think its absolutely wonderful and I so look forward to doing business with A Fashionable Stitch!!!! :-) Love the blog and your humor and hope you’ll still have time to do it!ReplyCancel

  • Rhonda Mearing - I wish you luck with your business venture and hats off to someone who had the guts to go for it! Good luck XReplyCancel

  • Janice - Congrats! Let us know how it goes.ReplyCancel